Uploaded May 2024 | Updated September 2026, 3 weeks ago

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Marketers tend to throw a lot of things at the wall, to see what sticks.

But Michael Brenner, founder of Marketing Insideer Group, doesn’t believe in random marketing.

More than 60% of web visits come from organic search, says Michael, meaning our content marketing has a much higher ROI than other efforts.

In his presentation from B2B Forum 2023, Michael lays out six steps to prove content marketing ROI to your boss. In this clip, he discusses the importance of compounding your content to rank higher in search results—and attract prospects through useful content.

And for more insightful and inspirational ideas on improving your own marketing, join us at B2B Forum in November 2024. You’ll get inside information from dozens of B2B marketing experts on topics including content marketing, SEO, leadership, AI, and so much more. Tickets and discounted hotel rooms are available now.

👉 mprofs.com/mpb2b2024

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