Uploaded March 2026 | Updated September 2026, 3 weeks ago

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Demand Gen?

Growth Marketing?

Omnichannel? Multichannel??

Which is it you do… and what are the differences?

Make it all make sense with this clip from Sabina Iyengar, Founder and CMO of Integrated Growth Marketing Services, from her presentation at B2B Forum 2025.

And if you want to continue making sense of B2B marketing today, B2B Forum is the place for motivated marketers like you!

Join your peers in Boston this November 2-4. Discounted tickets and workshops are available now. Click here to get started 👉 mprofs.com/mpb2bforum2026

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