Uploaded April 2024 | Updated September 2026, 3 weeks ago
Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. "I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and some of the basic dynamics of how an email list works," he says on the episode.
That means meeting people where they are and offering them value in exchange for their email, in the way a habitat might produce food for a particular species. It's the food they're after, in the beginning. Why else would they stick around?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50636/effective-b2b-email-strategies-for-the-win-matt-treacey-on-marketing-smarts-podcast
🗞️B2B News: emarketer.com/content/email-marketing-most-impactful-channel-b2b-marketers
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/9/email-optimization-increase-open-rates-clickthrough-response-aos-ellis.asp
🔹marketingprofs.com/articles/2021/46170/the-most-important-kpis-to-track-the-effectiveness-of-your-email-marketing-strategy
đź’ˇCommunity Spotlight: linkedin.com/posts/marketing-profs_mpb2b-b2b-marketing-activity-7185704947143847936-gzPS?utm_source=share&utm_medium=member_desktop
Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. "I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and some of the basic dynamics of how an email list works," he says on the episode.
That means meeting people where they are and offering them value in exchange for their email, in the way a habitat might produce food for a particular species. It's the food they're after, in the beginning. Why else would they stick around?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50636/effective-b2b-email-strategies-for-the-win-matt-treacey-on-marketing-smarts-podcast
🗞️B2B News: emarketer.com/content/email-marketing-most-impactful-channel-b2b-marketers
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/9/email-optimization-increase-open-rates-clickthrough-response-aos-ellis.asp
🔹marketingprofs.com/articles/2021/46170/the-most-important-kpis-to-track-the-effectiveness-of-your-email-marketing-strategy
đź’ˇCommunity Spotlight: linkedin.com/posts/marketing-profs_mpb2b-b2b-marketing-activity-7185704947143847936-gzPS?utm_source=share&utm_medium=member_desktop
