Uploaded March 2024 | Updated September 2026, 3 weeks ago
It's time to champion the underdog, says Kellie Walenciak in this Episode of Marketing Smarts live show!
"Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I've learned is they are the hidden gems of our industry," she says. "It's high time that we started embracing rather than pushing people away or discounting them, or buying into those stereotypes so strongly that we actually cause more harm."
It's easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities.
"Every milestone in revenue also marks another step towards transforming another life and granting another deserving individual of that invaluable second chance that allows them to change their own lives, change the trajectory of their future, and also the lives of their families," Kellie explains.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50447/the-power-of-second-chances-in-b2b-marketing-kellie-walenciak-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/what-it-means/ep359-marketing-advance-gen-ai
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/articles/2012/7058/we-are-more-than-marketers-integrating-a-human-centric-approach
🔹marketingprofs.com/articles/2023/50179/balance-human-and-ai-marketing
đź’ˇCommunity Spotlight: linkedin.com/posts/brianakrantz_so-you-want-to-be-a-thought-leader-a-framework-activity-7176319304122978304-lNo4?utm_source=share&utm_medium=member_desktop
It's time to champion the underdog, says Kellie Walenciak in this Episode of Marketing Smarts live show!
"Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I've learned is they are the hidden gems of our industry," she says. "It's high time that we started embracing rather than pushing people away or discounting them, or buying into those stereotypes so strongly that we actually cause more harm."
It's easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities.
"Every milestone in revenue also marks another step towards transforming another life and granting another deserving individual of that invaluable second chance that allows them to change their own lives, change the trajectory of their future, and also the lives of their families," Kellie explains.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50447/the-power-of-second-chances-in-b2b-marketing-kellie-walenciak-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/what-it-means/ep359-marketing-advance-gen-ai
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/articles/2012/7058/we-are-more-than-marketers-integrating-a-human-centric-approach
🔹marketingprofs.com/articles/2023/50179/balance-human-and-ai-marketing
đź’ˇCommunity Spotlight: linkedin.com/posts/brianakrantz_so-you-want-to-be-a-thought-leader-a-framework-activity-7176319304122978304-lNo4?utm_source=share&utm_medium=member_desktop
