Uploaded February 2025 | Updated September 2026, 3 weeks ago

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What business problems do you need to solve?

That’s the question Katie Robbert asked at B2B Forum in 2024. Hear how Katie defines her clients’ problems as a purpose, and how you can focus on your purpose to improve your business.

This year, B2B Forum will help 800 marketers improve their business with inspirational keynotes, dozens of sessions, workshops, and more. Whether you need better-performing content, higher click rates, or a smarter strategy—you’ll find it all, and much more, at B2B Forum. Tickets are available now—and teams save even more!

👉 mprofs.com/youtube2025

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