Uploaded August 2025 | Updated September 2026, 3 weeks ago

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It’s almost a requirement that company websites have a “blog.”

We don’t think twice about it.

That’s where our content goes… right?

That’s where our content goes… to die, warned John Jantsch at B2B Forum 2024.

John presented a different way to structure your content to both serve your customers better, and improve your SEO.

And for additional ways to improve your customer experience and SEO, join more than 800 of your B2B marketing peers in Boston for this year’s B2B Forum. The program is out and filled with exciting speakers and sessions, inspirational keynotes, workshops, networking opportunities, and more. Check it out, and then grab your ticket here before they’re gone.

👉 mprofs.com/youtube2025

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