Uploaded April 2026 | Updated September 2026, 3 weeks ago

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Account-based marketing makes sense:

Find your target company and talk to decision makers!

If only it were that easy, say Dmitri Lisitski and Doug Madey from Influ2.

Discover what it really takes for a successful ABM strategy in this clip from their keynote presentation at B2B Forum 2025.

Meet your peers to discuss ABM and other high-level marketing strategies at this year’s B2B Forum, live in Boston, Nov 2-4.

900+ marketers will be there from many different industries, including your own, to share what’s working today. Join them for expert-led workshops, inspiring keynotes, and over 50 business-focused sessions to help you get ahead in your career.

Tickets and conference-rate hotel rooms are limited. Click here for more information about the world’s best B2B marketing conference, B2B Forum 👉 mprofs.com/mpb2bforum2026

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