Uploaded June 2025 | Updated September 2026, 3 weeks ago
As the marketing landscape shifts (fast!), email marketing keeps rising to the top for its ownability (yes, that's a word), its results, and its chart-topping ROI.
But how do you make YOUR emails stand out when your subscribers' inboxes are packed full? You need to make your emails better... for the recipient. You earn more response when you lean into more relevant content. And that means data.
In this opening keynote, Jessica Best will teach you the four ways you can (and should!) be turning data into a marketing power player, by focusing on what your subscribers want and need. (Win for you - win for them!)
You'll learn...
✅ Which data impacts the bottom line, i.e., what boosts email ROI
✅ The four types of data you should be using to plan and execute your email campaigns
✅ What wins customer/prospects' attention and their hearts with the most common behavioral science ideas that email can put to use
👉 mprofs.com/modern-email-marketing-ess
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As the marketing landscape shifts (fast!), email marketing keeps rising to the top for its ownability (yes, that's a word), its results, and its chart-topping ROI.
But how do you make YOUR emails stand out when your subscribers' inboxes are packed full? You need to make your emails better... for the recipient. You earn more response when you lean into more relevant content. And that means data.
In this opening keynote, Jessica Best will teach you the four ways you can (and should!) be turning data into a marketing power player, by focusing on what your subscribers want and need. (Win for you - win for them!)
You'll learn...
✅ Which data impacts the bottom line, i.e., what boosts email ROI
✅ The four types of data you should be using to plan and execute your email campaigns
✅ What wins customer/prospects' attention and their hearts with the most common behavioral science ideas that email can put to use
👉 mprofs.com/modern-email-marketing-ess
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
