Uploaded January 2025 | Updated September 2026, 3 weeks ago

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Marketing needs to stand out to be remembered.

Yet too often in B2B, we play it safe—and our marketing gets lost in a sea of sameness, warns David Fortino, Senior VP of Audience and Product at NetLine.

David shares how his company’s creative marketing ideas were in danger after a corporate buy-out, and how he was able to create a stronger brand because of it.

And don’t forget to bring humanity into your own marketing—a common theme at B2B Forum 2024. Next November, join your fellow B2B marketers at the conference once called, “the place to be if you want a million things to test.” Tickets are available now and prices are as low as they’ll ever be.

👉 mprofs.com/youtube2025

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