Uploaded April 2024 | Updated September 2026, 3 weeks ago
"Companies can pour an enormous amount of time, effort, money, creativity into creating something, and then fall flat at the moment of truth, which is getting the point across to people," says podcast guest Steve Woodruff. "That's not only true of companies, that's true of individuals in career interviews and any circumstance."
And getting that point across, as it turns out, is much more than just putting words into the world. You have to stratify your ideas and share them in a brain-friendly way—design them, that is.
"Every single one of us, professionally and even in our personal life, we are all communication designers," Steve says. "We are designing with words some way to transmit ideas."
So what does that mean, to "design words"?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50558/navigating-the-power-of-b2b-communication-by-getting-to-the-point-steve-woodruff-on-marketing-smarts-podcast
🗞️B2B News: adweek.com/agencies/industry-jargon-silent-killer-b2b-marketing
📝From The MarketingProfs Blog:
🔹marketingprofs.com/6/organ1.asp
🔹marketingprofs.com/articles/2023/49197/tips-for-remote-hybrid-communication
💡Community Spotlight: linkedin.com/posts/marketing-profs_mpb2b-mpb2b-b2b-activity-7186802933353578498-47zP?utm_source=share&utm_medium=member_desktop
"Companies can pour an enormous amount of time, effort, money, creativity into creating something, and then fall flat at the moment of truth, which is getting the point across to people," says podcast guest Steve Woodruff. "That's not only true of companies, that's true of individuals in career interviews and any circumstance."
And getting that point across, as it turns out, is much more than just putting words into the world. You have to stratify your ideas and share them in a brain-friendly way—design them, that is.
"Every single one of us, professionally and even in our personal life, we are all communication designers," Steve says. "We are designing with words some way to transmit ideas."
So what does that mean, to "design words"?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50558/navigating-the-power-of-b2b-communication-by-getting-to-the-point-steve-woodruff-on-marketing-smarts-podcast
🗞️B2B News: adweek.com/agencies/industry-jargon-silent-killer-b2b-marketing
📝From The MarketingProfs Blog:
🔹marketingprofs.com/6/organ1.asp
🔹marketingprofs.com/articles/2023/49197/tips-for-remote-hybrid-communication
💡Community Spotlight: linkedin.com/posts/marketing-profs_mpb2b-mpb2b-b2b-activity-7186802933353578498-47zP?utm_source=share&utm_medium=member_desktop
