Uploaded May 2026 | Updated September 2026, 3 weeks ago

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ARE YOU BREADY FOR IT? 🍞

A little context before you watch this video:

Our friend Amanda Natividad—marketer, food person, soon-to-be-published author, all-around amazing human—is speaking at MarketingProfs B2B Forum this fall. To promote her FIRST TIME EVER appearance there, she made a bread-pun video.

BUT WHY, you wonder?

Because Amanda is the reason Ann Handley has become an obsessive sourdough bread enthusiast. Amanda packed up some of her own starter in California, wished it well, and mailed it across the country to Ann in Massachusetts. Ann named her sourdough starter Lana Dough Rey.

So when Amanda shows up in your feed making bread puns about the B2B Forum? *You* are the ideal audience for this content.

Watch, laugh, and please get BREADY to join us this fall!

The bread. The marketing. The puns. It's all rising.

Register now: mprofs.com/amanda2026
Check out the B2B Forum program: mpb2b.marketingprofs.com/program
See who's speaking at B2B Forum: mpb2b.marketingprofs.com/speakers
Choose a B2B Forum workshop: mpb2b.marketingprofs.com/b2b-marketing-workshops-2026
Get your B2B Forum ticket: mpb2b.marketingprofs.com/2026-registration
Book your B2B Forum discounted hotel room: mpb2b.marketingprofs.com/travel

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