Uploaded March 2024 | Updated September 2026, 3 weeks ago
It doesn't help to diversity your marketing channels and find new targets if you're just going to use the same tactics. New targets mean new tactics, says podcast guest Vin Turk
"A common myth in account-based marketing is, I can just keep doing things the way I was doing it before, but now I just need an account list. I just need a list of companies or accounts to target," he says. "I think when marketers approach these new types of activation strategies, account-based marketing or connected TV, they may be using a legacy, an old school mindset."
For a developing channel such as connected TV (CTV), the medium has to dictate the message—and forms of measurement.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂 Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50599/ctv-precision-and-the-power-of-abm-to-reach-the-right-b2b-audiences-vin-turk-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/blogs/frontline-marketing-the-evolution-of-b2b-growth-teams
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2021/45965/ctv-scale-is-here-so-where-are-b2b-advertisers
🔹marketingprofs.com/articles/2022/47146/five-ways-digital-attribution-can-improve-roas-for-ctvott-advertising
💡Community Spotlight: linkedin.com/posts/vahe-habeshian-0182a415_influencer-partnerships-how-to-navigate-activity-7173796723184558080-RYjH?utm_source=share&utm_medium=member_desktop
It doesn't help to diversity your marketing channels and find new targets if you're just going to use the same tactics. New targets mean new tactics, says podcast guest Vin Turk
"A common myth in account-based marketing is, I can just keep doing things the way I was doing it before, but now I just need an account list. I just need a list of companies or accounts to target," he says. "I think when marketers approach these new types of activation strategies, account-based marketing or connected TV, they may be using a legacy, an old school mindset."
For a developing channel such as connected TV (CTV), the medium has to dictate the message—and forms of measurement.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂 Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50599/ctv-precision-and-the-power-of-abm-to-reach-the-right-b2b-audiences-vin-turk-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/blogs/frontline-marketing-the-evolution-of-b2b-growth-teams
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2021/45965/ctv-scale-is-here-so-where-are-b2b-advertisers
🔹marketingprofs.com/articles/2022/47146/five-ways-digital-attribution-can-improve-roas-for-ctvott-advertising
💡Community Spotlight: linkedin.com/posts/vahe-habeshian-0182a415_influencer-partnerships-how-to-navigate-activity-7173796723184558080-RYjH?utm_source=share&utm_medium=member_desktop
