Uploaded August 2024 | Updated September 2026, 3 weeks ago

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Influencer marketing is a $22 billion dollar industry—and growing.

But not all influencer marketing plays the same role, says Lee Odden.

The key is to find knowledgeable influencers to build content with, addressing different parts of your customer’s journey.

Lee shared his insights on influencer marketing in his B2B Forum presentation in 2023.

Watch a clip from Lee’s session or read the transcript below.

And for more influential marketers sharing their insights, join us at B2B Forum! With workshops, networking, and over 50 sessions addressing what’s working today, B2B Forum is the place to grow your marketing career. Check out the program and get your ticket now!

👉 mprofs.com/mpb2b2024

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