Uploaded July 2025 | Updated September 2026, 3 weeks ago

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Your email list is only as good as its engagement. How well is yours engaging?

Join this session with B2B email marketing veteran Michael Barber as he explores how you can turn inactive subscribers into active participants (or gracefully show them the door).

Learn how to craft re-engagement campaigns that respect your business goals and subscribers' inboxes, set meaningful engagement metrics, and maintain a healthy email list that delivers results

You'll leave with...
✅ A framework for identifying the right engagement thresholds for your business (because one size definitely doesn't fit all when it comes to list health)
✅ Ready-to-implement templates for re-engagement campaigns that go beyond the basic "We miss you" message
✅ A practical guide to sunset policies that protect your deliverability without burning bridges with potential future customers

Bring your questions—we'll tackle real-world re-engagement challenges together.

👉 mprofs.com/modern-email-marketing-ess

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