Uploaded April 2024 | Updated September 2026, 3 weeks ago

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Want to become a better leader in your organization?

Stop offering “value” and “quality” to your customers.

Those terms don’t mean anything, says MarketingProfs founder and CEO Allen Weiss.

Allen isn’t suggesting you lower the quality or value of your offer, of course—but that your team rallies around better words.

For Allen’s insights on creating a marketing team with a unified vision, watch the video clip or read the transcript below.

This was just one session on leadership from B2B Forum 2023. The world’s most actionable marketing conference returns this November to Boston. With more than 50 sessions on marketing leadership, AI, social media, content, and more, it’s an info-dense conference that will give you the knowledge and skills to grow your career. Tickets are limited. Get yours now 👉 mprofs.com/mpb2b2024

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