Uploaded June 2025 | Updated September 2026, 3 weeks ago
Reaching the inbox is an ongoing challenge, no matter who your target audience is. It's no surprise then that marketers looking for deliverability advice will find a wide range of suggestions across the internet.
But most of this advice focuses on reaching consumer inboxes—not business ones. And while B2C and B2B buyers are alike in so many ways (they're all human, after all!), business email delivery is different in tangible, technical ways. The same rules don't apply.
In order to successfully reach the business inbox, marketers must navigate a different filter environment than their consumer-focused peers. Understanding this environment is a key component to crafting effective B2B marketing strategies.
During this session, deliverability expert and popular email blogger Laura Atkins explores the major differences between business and consumer filters and explains how you can adapt standard deliverability advice to your own email program and audience. Together, we'll dive into what metrics you should monitor and what they do—and don't—tell you about our deliverability. Uncover B2B-specific options and solutions to improve your overall ability to reach the inbox.
You'll learn...
✅ How B2B mailboxes are fundamentally different from consumer mailboxes
✅ How business filters work and how their actions affect key deliverability metrics
✅ Actionable suggestions to improve delivery reports for B2B mail
✅ Strategies for improving deliverability to B2B mailboxes
👉 mprofs.com/modern-email-marketing-ess
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Reaching the inbox is an ongoing challenge, no matter who your target audience is. It's no surprise then that marketers looking for deliverability advice will find a wide range of suggestions across the internet.
But most of this advice focuses on reaching consumer inboxes—not business ones. And while B2C and B2B buyers are alike in so many ways (they're all human, after all!), business email delivery is different in tangible, technical ways. The same rules don't apply.
In order to successfully reach the business inbox, marketers must navigate a different filter environment than their consumer-focused peers. Understanding this environment is a key component to crafting effective B2B marketing strategies.
During this session, deliverability expert and popular email blogger Laura Atkins explores the major differences between business and consumer filters and explains how you can adapt standard deliverability advice to your own email program and audience. Together, we'll dive into what metrics you should monitor and what they do—and don't—tell you about our deliverability. Uncover B2B-specific options and solutions to improve your overall ability to reach the inbox.
You'll learn...
✅ How B2B mailboxes are fundamentally different from consumer mailboxes
✅ How business filters work and how their actions affect key deliverability metrics
✅ Actionable suggestions to improve delivery reports for B2B mail
✅ Strategies for improving deliverability to B2B mailboxes
👉 mprofs.com/modern-email-marketing-ess
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
