Uploaded September 2024 | Updated September 2026, 3 weeks ago

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The rise of AI has brought lots of talk about Authenticity in marketing.

But even when human creators do the hard work… are you giving them the best chance to connect with your audience?

Joe Pulizzi, founder of Content Marketing Institute, shares his experiences on brands gaining better traction by promoting individual experts.

Get Joe’s insights to authentic, personal connections in this B2B Forum 2023 clip!

We’d love to connect with YOU on a more personal level. Join us in Boston this Nov for B2B Forum, the most actionable B2B marketing conference on the planet. Ann Handley will be there, along with more than 50 other presenters and marketing leaders sharing their insights. View the program, plan your trip, and make sure to stop by the MarketingProfs booth for enthusiastic high-fives and coveted B2B Forum conference swag! Don’t delay—space is limited and tickets are available now.

👉 mprofs.com/mpb2b2024

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