Uploaded January 2024 | Updated September 2026, 3 weeks ago

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Marketer, do you price for positioning… or for profit?

Samantha Stone suggests—during tough economic times—you price for profit.

But doesn’t that approach risk cutting your company out of deals?

Not if you change up your offer, says Samantha, Founder & CMOFounder & CMO of The Marketing Advisory Network.

With dozens of sessions designed to move your career forward, B2B Forum is the world’s most actionable marketing conference. It returns to Boston in November 2024—and tickets are available now.

👉 mprofs.com/mpb2b2024




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