Uploaded November 2025 | Updated September 2026, 3 weeks ago
In the rapidly evolving landscape of search, traditional SEO is no longer enough. Generative AI is reshaping how businesses discover, evaluate, and engage with B2B solutions. It's time to hone your skills and become an expert at the essential writing methods that ensure your content not only ranks but truly resonates with AI-powered search engines, and—more importantly—human decision-makers.
Explore how to move beyond traditional keyword research to create authoritative, contextually rich, and intent-driven content optimized for the nuances of generative engine optimization (GEO). Learn how to anticipate user questions, provide comprehensive answers, and establish your brand as a trusted resource in the age of AI-driven insights.
In this session with long-time digital marketing and search expert Janet Driscoll Miller, you'll learn...
✅ How to do keyword and topic research for Google's AI Overviews and GEO
✅ How to structure and write content to make it more appealing for generative AI engines
✅ How to measure your success in optimizing for GEO
Register here👉 mprofs.com/mwb2025
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In the rapidly evolving landscape of search, traditional SEO is no longer enough. Generative AI is reshaping how businesses discover, evaluate, and engage with B2B solutions. It's time to hone your skills and become an expert at the essential writing methods that ensure your content not only ranks but truly resonates with AI-powered search engines, and—more importantly—human decision-makers.
Explore how to move beyond traditional keyword research to create authoritative, contextually rich, and intent-driven content optimized for the nuances of generative engine optimization (GEO). Learn how to anticipate user questions, provide comprehensive answers, and establish your brand as a trusted resource in the age of AI-driven insights.
In this session with long-time digital marketing and search expert Janet Driscoll Miller, you'll learn...
✅ How to do keyword and topic research for Google's AI Overviews and GEO
✅ How to structure and write content to make it more appealing for generative AI engines
✅ How to measure your success in optimizing for GEO
Register here👉 mprofs.com/mwb2025
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
