Uploaded March 2025 | Updated September 2026, 3 weeks ago

---

What’s the purpose of your blog? What’s the purpose of your newsletter?

And if you asked these questions to different roles in your company, would they agree with one another?

Robert Rose says that marketing inefficiencies often come from unclear expectations. At B2B Forum 2024, Rose shared his system to measure the effectiveness of marketing so that business departments could better align with marketing objectives.

Watch a part of Rose’s presentation now. And for more ways to align your staff and boost the results of your marketing, join us this November at B2B Forum 2025. With workshops, sessions, keynotes, and more, B2B Forum is the perfect place for you to get inspired with new ideas that grow your career. Tickets are available now—up to 30% off!

👉 mprofs.com/youtube2025

-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024

FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
BlueSky: https://bsky.app/profile/marketingprofs.bsky.social