Uploaded June 2025 | Updated September 2026, 3 weeks ago
Do people read emails anymore?
Yes! They do! But not the way you think.
Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. It takes a smart inbox presence, understanding how people actually read emails, and making every word an intentional choice.
Join Dayana Kibilds for this session to learn exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened but acted on.
You'll learn...
✅ How to write good subject lines that increase open rates
✅ Typical email reading patterns and how to use them to your advantage
✅ How to appropriately use formatting and white space
✅ Recommendations on sentence structure and reading level
✅ How to use links and buttons to guarantee click-through
✅ A quick way to test if your email will get read
✅ Whether you're sending marketing emails, newsletters, or important internal messages, these tactics will help you break through the noise and get the response you need.
👉 mprofs.com/modern-email-marketing-ess
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FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
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Facebook - facebook.com/marketingprofs
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Threads - threads.net/@marketingprofs
Do people read emails anymore?
Yes! They do! But not the way you think.
Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. It takes a smart inbox presence, understanding how people actually read emails, and making every word an intentional choice.
Join Dayana Kibilds for this session to learn exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened but acted on.
You'll learn...
✅ How to write good subject lines that increase open rates
✅ Typical email reading patterns and how to use them to your advantage
✅ How to appropriately use formatting and white space
✅ Recommendations on sentence structure and reading level
✅ How to use links and buttons to guarantee click-through
✅ A quick way to test if your email will get read
✅ Whether you're sending marketing emails, newsletters, or important internal messages, these tactics will help you break through the noise and get the response you need.
👉 mprofs.com/modern-email-marketing-ess
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
