Uploaded March 2024 | Updated September 2026, 3 weeks ago

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In B2B, we’re used to sharing our expertise through our content, but today, we’re drowning in experts. Worse, we’re surrounded by voices who are all hype, no substance, yet they get attention. It’s tempting to resort to their cheap tricks, but this only dilutes your value and hurts your brand.


In this practical, hands-on workshop, Jay Acunzo will help you become a master of premise development—the ancient magic used by (checks notes) Hollywood, podcasting, book-writing, and other media, which is only now making its way into B2B. (That’s our advantage.) What is the big idea driving your key projects like a show or newsletter, or your overall brand? How do you become synonymous with that idea publicly? And how do you spark action through that idea, making your marketing stickier—and more efficient to create? It’s all back to the pithy, powerful idea you actively develop, pressed through your unique perspective: your premise.


Don’t market more. Matter more. When you matter more, you can hustle for attention less.


👉 mprofs.com/b2b-storytelling-how-to-differentiate


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