Uploaded May 2024 | Updated September 2026, 3 weeks ago

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As buyers push sales aside in favor of self-education, marketers have a huge opportunity to contribute to revenue growth. How well you know your buyers is a key factor for successful B2B demand generation programs that help buyers move from curious to customer.

This is where the combination of buyer personas and AI comes into play. While AI isn't yet trustworthy enough to create buyer personas from scratch, it can contribute a lot once you've built a foundation. Then AI helps you apply your persona to inform and execute personalized marketing strategies that drive business.

In this session with long-time B2B marketing strategist and personas expert Ardath Albee, you'll learn…

✅ What baseline persona information you need to get started
✅ How to use AI to augment skeleton personas into fleshed-out, strategic tools
✅ Use cases for using AI + personas to create a meaningful content strategy
✅ A few AI tools to help you up your personas game

👉mprofs.com/aidg2024

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