Uploaded June 2024 | Updated September 2026, 3 weeks ago

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Overview
Most marketers agree that AI can save them time, and demand gen marketers can benefit from this the most. It can help marketers find and target the best leads and accounts, and can help them build out content quickly.

But there are a number of considerations businesses must face before deploying AI in their demand gen strategies.

In this session, we'll discuss how you can ready your business to successfully use AI. You'll learn:

✅ The difference between predictive and generative AI, and when to use both
✅ The importance of preparing your data to leverage predictive and generative AI successfully
✅ How to use AI to understand your customers
✅ Considerations for protecting your data and building trust with customers

👉mprofs.com/aidg2024

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