Uploaded April 2026 | Updated September 2026, 3 weeks ago
Everyone is focused on all the changes in skills, channels, and tactics in the age of AI.
But most teams ignore what won't change: TRUST.
When generating more outputs is faster and cheaper than ever before, human ideas, judgment, and relationships become your differentiator.
Join Atlassian's Ashley Faus, author of Human-Centered Marketing, to explore how to build and maintain trust throughout the audience journey. She'll share frameworks to help you hone your unique point of view and build trust at scale.
You'll learn...
A 4-pillar framework to choose the right human creators in the marketing mix
Workflows that ensure consistent, trust-building messaging, even when working across multiple teams
Modern marketing fundamentals that build human-centered marketing programs
👉 mprofs.com/fms
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprof
Everyone is focused on all the changes in skills, channels, and tactics in the age of AI.
But most teams ignore what won't change: TRUST.
When generating more outputs is faster and cheaper than ever before, human ideas, judgment, and relationships become your differentiator.
Join Atlassian's Ashley Faus, author of Human-Centered Marketing, to explore how to build and maintain trust throughout the audience journey. She'll share frameworks to help you hone your unique point of view and build trust at scale.
You'll learn...
A 4-pillar framework to choose the right human creators in the marketing mix
Workflows that ensure consistent, trust-building messaging, even when working across multiple teams
Modern marketing fundamentals that build human-centered marketing programs
👉 mprofs.com/fms
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprof










