Uploaded February 2026 | Updated September 2026, 3 weeks ago

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If your initiatives at work don’t reach their potential, you may need to be more BRAVE.

Lindsay Tjepkema shared her 5-part BRAVE framework to help you gauge the success of a new project at B2B Forum 2025.

And if the project doesn’t score well on all 5, she says, you’re not ready!

Don’t waste your time on an incomplete idea.

Get Lindsay’s BRAVE framework in this clip from B2B Forum.

For more frameworks, insights, and leadership ideas, join 900 marketers in Boston this November 2-4 for MarketingProfs’ next B2B Forum!

You’ll build relationships with your peers, have access to over 50 insightful and informative sessions on all things B2B, and get energized and inspired to do your best marketing.

B2B Forum is the most BRAVE thing we do! Tickets are available now, and details about the limited-space workshops have just been released. Discover what’s waiting for you at B2B Forum here 👉 mprofs.com/mpb2bforum2026

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