Uploaded April 2024 | Updated September 2026, 3 weeks ago

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Data isn’t always cut-and-dry, structured, and organized.

Your organization may have customer data scattered across departments, including unstructured data from sales calls and more.

In this clip from her session at B2B Forum 2023, Dina Otero (VP of Demand Gen at Mission Cloud) uncovers the different places your data may be hiding, and how to put it to use to improve your customer’s experience with your brand.

Watch this video from Embracing Customer Centricity: The New Rules of Marketing, or read the transcript below.

And for more data about improved marketing through customer insights, join us in Boston this November. Click here for details about the world’s most actionable B2B marketing conference: B2B Forum.

👉 mprofs.com/mpb2b2024

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