Uploaded February 2024 | Updated September 2026, 3 weeks ago
In a realm as vast and complex as communication, it helps to distill it into smaller, simple truths—adages, if you will, easily recalled and followed.
In Episode 568 of Marketing Smarts, Mekanism CEO Jason Harris shares many of those valuable truths.
'Clear is kind': "We both have good intentions, we're not out here to take each other down or do something malicious," Jason says. "You start with that kindness, but you have to clearly communicate.
You can't beat around the bush. You can't hold back. You can't expect someone to pick up what you're putting down if you're going around the point."
'Never be closing': "Never be closing doesn't mean you're not making sales, or you're not progressing, or you're not adding value," Jason clarifies.
"Never be closing is that every interaction you have or every communication you put out there is an opportunity to build a relationship."
Be patient: "I think too often in marketing we lack patience. If a new person comes into a role, we see it all the time with our clients, if someone new comes into a role, they immediately want to scrap everything and start over. I think that kills effective communication very quickly."
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50274/decoding-effective-communication-and-understanding-impactful-connection-jason-harris-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/blogs/conversation-intelligence-for-b2b-revenue-drives-ai-generated-b2b-insights
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2022/48203/conversation-intelligence-deal-closing-content
🔹marketingprofs.com/6/thull12.asp
💡Community Spotlight: linkedin.com/posts/activity-7165715975282081793--cbP?utm_source=share&utm_medium=member_desktop
In a realm as vast and complex as communication, it helps to distill it into smaller, simple truths—adages, if you will, easily recalled and followed.
In Episode 568 of Marketing Smarts, Mekanism CEO Jason Harris shares many of those valuable truths.
'Clear is kind': "We both have good intentions, we're not out here to take each other down or do something malicious," Jason says. "You start with that kindness, but you have to clearly communicate.
You can't beat around the bush. You can't hold back. You can't expect someone to pick up what you're putting down if you're going around the point."
'Never be closing': "Never be closing doesn't mean you're not making sales, or you're not progressing, or you're not adding value," Jason clarifies.
"Never be closing is that every interaction you have or every communication you put out there is an opportunity to build a relationship."
Be patient: "I think too often in marketing we lack patience. If a new person comes into a role, we see it all the time with our clients, if someone new comes into a role, they immediately want to scrap everything and start over. I think that kills effective communication very quickly."
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50274/decoding-effective-communication-and-understanding-impactful-connection-jason-harris-on-marketing-smarts-podcast
🗞️B2B News: forrester.com/blogs/conversation-intelligence-for-b2b-revenue-drives-ai-generated-b2b-insights
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2022/48203/conversation-intelligence-deal-closing-content
🔹marketingprofs.com/6/thull12.asp
💡Community Spotlight: linkedin.com/posts/activity-7165715975282081793--cbP?utm_source=share&utm_medium=member_desktop
