Uploaded December 2025 | Updated September 2026, 3 weeks ago

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Do you feel as though you’re asked to do more, to produce more, to change and adapt every time the wind changes direction?

You’re not alone.

Documentary filmmaker Brett Culp addressed an audience of marketers in the opening keynote at B2B Forum 2025. And he reminded us of a profound truth that resonated deeply with our audience.

Listen to Brett’s keynote now!

And for more inspiration to do your best at work and in life, join us at B2B Forum in Boston, Nov 2-4, 2026. Early-buyer discounts and team tickets are available now at mpb2b.marketingprofs.com/register-2026-kickoff

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