Uploaded March 2024 | Updated September 2026, 3 weeks ago
Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. "A lot of people are like, 'It's so huge. How can you know everything?'" he says. "I don't know everything. I don't even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that's all you have to do."
So where do you start? Keywords are a good place, he says.
"The top four places to put a keyword would be in your title tag, the title that search engines see; your H1 tag, the title on the page that humans see; in paragraph tags, the text that's on your page; and in your URL," says Kyle. "If you put your target keyword in those four places, you've probably done 60% of SEO right there."
But what about user experience? Page speed, image loading, ad banners? Do those affect ranking?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50525/unraveling-seo-secrets-for-b2b-marketers-kyle-roof-on-marketing-smarts-podcast
🗞️B2B News: semrush.com/blog/b2b-seo
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/articles/2023/48934/seo-strategy-evolution-tech-ai-marketing
🔹marketingprofs.com/6/buresh14.asp
đź’ˇCommunity Spotlight: linkedin.com/posts/marketing-profs_mpb2b-b2b-b2bforum-activity-7171237380736188416-PA_n?utm_source=share&utm_medium=member_desktop
Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. "A lot of people are like, 'It's so huge. How can you know everything?'" he says. "I don't know everything. I don't even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that's all you have to do."
So where do you start? Keywords are a good place, he says.
"The top four places to put a keyword would be in your title tag, the title that search engines see; your H1 tag, the title on the page that humans see; in paragraph tags, the text that's on your page; and in your URL," says Kyle. "If you put your target keyword in those four places, you've probably done 60% of SEO right there."
But what about user experience? Page speed, image loading, ad banners? Do those affect ranking?
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
đź‘‚Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50525/unraveling-seo-secrets-for-b2b-marketers-kyle-roof-on-marketing-smarts-podcast
🗞️B2B News: semrush.com/blog/b2b-seo
đź“ťFrom The MarketingProfs Blog:
🔹marketingprofs.com/articles/2023/48934/seo-strategy-evolution-tech-ai-marketing
🔹marketingprofs.com/6/buresh14.asp
đź’ˇCommunity Spotlight: linkedin.com/posts/marketing-profs_mpb2b-b2b-b2bforum-activity-7171237380736188416-PA_n?utm_source=share&utm_medium=member_desktop
