Understanding Kids: Digital i - YouTube - Friend or Frenemy? (CMC 2025) @TheChildrensMediaConference
Understanding Kids: Digital i - YouTube - Friend or Frenemy? (CMC 2025) @TheChildrensMediaConference
Uploaded September 2025 | Updated September 2026, 1 day ago
Digital i dives deep into the data around how children consume content across platforms, from YouTube to Premium SVODs and back again.

How YouTube can be used by brands and broadcasters to launch a kid’s franchise or successfully expand its reach.
How YouTube viewing impacts the viewing of kids’ content on major streaming platforms.
What content or functionality draws young viewers from one platform to another.
How viewer journeys vary from country to country and what role YouTube plays for families of different sizes and socioeconomic backgrounds.
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The Children’s Media Conference |

Understanding Kids: Digital i - YouTube - Friend or Frenemy? (CMC 2025)

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