Uploaded September 2025 | Updated September 2026, 38 minutes ago
The National Literacy Trust has revealed that 2 in 3 children and young people don’t enjoy reading. Why? How can kids’ media shake up that story?
Why has reading for pleasure declined so dramatically among children and young people?
And what can kids’ media do to shake up the prevailing influences and make a change?
Looking at reading for pleasure through the lens of publishing, education, TV, audio, writing and gaming, the panel explores what’s already happening to encourage reading, and what more is needed. It’s a challenge that’s also full of opportunity for media makers who are prepared to approach young people where they are and provide inspiration in new and exciting ways.
The National Literacy Trust has revealed that 2 in 3 children and young people don’t enjoy reading. Why? How can kids’ media shake up that story?
Why has reading for pleasure declined so dramatically among children and young people?
And what can kids’ media do to shake up the prevailing influences and make a change?
Looking at reading for pleasure through the lens of publishing, education, TV, audio, writing and gaming, the panel explores what’s already happening to encourage reading, and what more is needed. It’s a challenge that’s also full of opportunity for media makers who are prepared to approach young people where they are and provide inspiration in new and exciting ways.
