Uploaded September 2025 | Updated September 2026, 3 days ago
YouTube is winning the streaming wars, but what does it really mean to be on the platform, and what are the different approaches in leveraging it for kids’ media?
As producers pivot from production house to IP-owner businesses, they must bring YouTube into their content strategy.
This session will explore the critical elements of utilising the power of YouTube’s audience, debunk the myths, discuss discovery, maximising catalogue vs. making new, revenue diversification and how to bring audiences across, as well as what goes into the creative and operational decisions when running a YouTube channel.
YouTube is winning the streaming wars, but what does it really mean to be on the platform, and what are the different approaches in leveraging it for kids’ media?
As producers pivot from production house to IP-owner businesses, they must bring YouTube into their content strategy.
This session will explore the critical elements of utilising the power of YouTube’s audience, debunk the myths, discuss discovery, maximising catalogue vs. making new, revenue diversification and how to bring audiences across, as well as what goes into the creative and operational decisions when running a YouTube channel.
