Uploaded September 2026 | Updated September 2026, 16 minutes ago
Location Experiences Driving Brand Loyalty – how to build brands with IRL experiences that create emotional connection in authentic, accessible ways.
As young audiences navigate a crowded media landscape, content creators and right holders are looking beyond broadcast for deeper, physical connections. While grand theme parks offer incredible, big-budget spectacles, smaller regional, seasonal, and pop-up experiences provide a unique, intimate counterpart, bringing stories to life through up-close, heartwarming encounters.
This session explores how to spark deep brand loyalty connecting on-screen wonder with real-world adventure. Trailblazers from Magic Light Pictures, Great Ormond Street Hospital Charity, Wild in Art, and English Heritage will share what works. From a single Gruffalo sculpture trail to Neverland illuminated walks, the panel pulls back the curtain on the creative, commercial, and operational realities behind their success.
You will walk away with practical strategies for transforming content IP into accessible, human-scale environments. Learn how to captivate families through genuine emotional moments of imagination while building a sustainable, highly effective business model that lives off-screen.
Location Experiences Driving Brand Loyalty – how to build brands with IRL experiences that create emotional connection in authentic, accessible ways.
As young audiences navigate a crowded media landscape, content creators and right holders are looking beyond broadcast for deeper, physical connections. While grand theme parks offer incredible, big-budget spectacles, smaller regional, seasonal, and pop-up experiences provide a unique, intimate counterpart, bringing stories to life through up-close, heartwarming encounters.
This session explores how to spark deep brand loyalty connecting on-screen wonder with real-world adventure. Trailblazers from Magic Light Pictures, Great Ormond Street Hospital Charity, Wild in Art, and English Heritage will share what works. From a single Gruffalo sculpture trail to Neverland illuminated walks, the panel pulls back the curtain on the creative, commercial, and operational realities behind their success.
You will walk away with practical strategies for transforming content IP into accessible, human-scale environments. Learn how to captivate families through genuine emotional moments of imagination while building a sustainable, highly effective business model that lives off-screen.
