Uploaded September 2025 | Updated September 2026, 3 days ago
Building sustainable, high-quality brands and business models on social platforms.
The current children’s media ecosystem makes it difficult for most creators to build sustainable, high-quality brands and business models.
Success is increasingly dependent on algorithmic surfacing, audience data, and platform-specific strategies. Some franchises, however, have cracked the code. With discoverability and visibility a hurdle for many creators, how do you overcome this obstacle and attract financing for projects?
This panel will explore what’s working, what’s broken, and what needs to change to create a healthier system that benefits creators, platforms, and audiences alike.
Changemaker Melvin Riley is a responsible technology and digital equity activist, founder of the National Youth Technology Council (NYTC), tech content creator, and international keynote speaker and facilitator.
He leads NYTC, the UK’s first youth-led organisation dedicated to addressing the challenges of digital and emerging technologies, shaping tech policy, governance, and innovation. The NYTC ensures that young people are not just consumers of technology but co-creators placing young people’s voices at the centre of AI ethics, digital regulation, and technology design.
A passionate advocate for responsible technology and digital equity, Melvin simplifies emerging tech to make it accessible for everyone, whether through keynote speeches, workshops, or content creation.
An award-winning campaigner and political and social activist with over 10 years of experience, Melvin has launched and been part of numerous national and international organisations driving meaningful change. His mission is clear: to design a future where technology works for everyone.
As part of the #iWill Movement – a UK-wide initiative empowering young people to take social action and make a positive difference in their communities – Melvin is proud to represent youth voice and leadership. Find out more and join the movement of young changemakers at iwill.org.uk/.
Building sustainable, high-quality brands and business models on social platforms.
The current children’s media ecosystem makes it difficult for most creators to build sustainable, high-quality brands and business models.
Success is increasingly dependent on algorithmic surfacing, audience data, and platform-specific strategies. Some franchises, however, have cracked the code. With discoverability and visibility a hurdle for many creators, how do you overcome this obstacle and attract financing for projects?
This panel will explore what’s working, what’s broken, and what needs to change to create a healthier system that benefits creators, platforms, and audiences alike.
Changemaker Melvin Riley is a responsible technology and digital equity activist, founder of the National Youth Technology Council (NYTC), tech content creator, and international keynote speaker and facilitator.
He leads NYTC, the UK’s first youth-led organisation dedicated to addressing the challenges of digital and emerging technologies, shaping tech policy, governance, and innovation. The NYTC ensures that young people are not just consumers of technology but co-creators placing young people’s voices at the centre of AI ethics, digital regulation, and technology design.
A passionate advocate for responsible technology and digital equity, Melvin simplifies emerging tech to make it accessible for everyone, whether through keynote speeches, workshops, or content creation.
An award-winning campaigner and political and social activist with over 10 years of experience, Melvin has launched and been part of numerous national and international organisations driving meaningful change. His mission is clear: to design a future where technology works for everyone.
As part of the #iWill Movement – a UK-wide initiative empowering young people to take social action and make a positive difference in their communities – Melvin is proud to represent youth voice and leadership. Find out more and join the movement of young changemakers at iwill.org.uk/.
