Uploaded September 2025 | Updated September 2026, 1 day ago
Ofcom explores its extensive, flagship Children’s Media Literacy studies to reveal the digital landscape for children, spotlighting their online habits and content preferences in 2025 related to five key topics:
Live Streaming: Discover the growing trend of live-streamed videos among children, with a notable rise driven by 8-12-year-olds.
Brain Rot: Explore the phenomenon of “brain rot” content, what children think about it, and their struggle with screen time control.
Artificial Intelligence: Learn about the rising use of AI tools by children for learning and schoolwork, and their trust in AI-generated content.
Commercialised & Self-Improvement Content: Understand how children navigate marketing content and how social media trends influence their purchasing decisions.
The Gap in Experiences: Examine the disparities in online experiences between children from different socioeconomic backgrounds and regions.
This session promises to provide valuable insights into the digital behaviours and challenges faced by children today.
Ofcom explores its extensive, flagship Children’s Media Literacy studies to reveal the digital landscape for children, spotlighting their online habits and content preferences in 2025 related to five key topics:
Live Streaming: Discover the growing trend of live-streamed videos among children, with a notable rise driven by 8-12-year-olds.
Brain Rot: Explore the phenomenon of “brain rot” content, what children think about it, and their struggle with screen time control.
Artificial Intelligence: Learn about the rising use of AI tools by children for learning and schoolwork, and their trust in AI-generated content.
Commercialised & Self-Improvement Content: Understand how children navigate marketing content and how social media trends influence their purchasing decisions.
The Gap in Experiences: Examine the disparities in online experiences between children from different socioeconomic backgrounds and regions.
This session promises to provide valuable insights into the digital behaviours and challenges faced by children today.
