Uploaded March 2026 | Updated September 2026, 2 weeks ago
Tourism destinations worldwide are already experiencing the consequences of climate change – from heatwaves and water scarcity to storms, floods, and biodiversity loss. But how well are they prepared to adapt? This session will present the exclusive results of a new global survey on climate adaptation in tourism, conducted jointly by ITB and the international consultancy mascontour. The findings shed light on how destinations across continents assess climate risks, which adaptation measures are being put in place, and where the main barriers and needs for support remain. The session will discover what it really takes for tourism to weather the climate challenge – and explore whether the sector is ready to move from risk to resilience.
Moderator:
Matthias Beyer
Managing Director
Mascontour
Keynote Speaker:
Thomas Frommhold
Senior Consultant
Mascontour
Panel:
Jeremy Sampson
CEO
Travel Foundation
Dr. Ana Tripkovic Markovic
Vice-President and Managing Director
European Travel Commission (ETC) / National Tourism Organisation of Montenegro
Dona Regis-Prosper
Secretary-General and CEO
Caribbean Tourism Organization
Prof. Dr. Stefan Gössling
Professor
School of Business and Economics, Linnaeus University
Tourism destinations worldwide are already experiencing the consequences of climate change – from heatwaves and water scarcity to storms, floods, and biodiversity loss. But how well are they prepared to adapt? This session will present the exclusive results of a new global survey on climate adaptation in tourism, conducted jointly by ITB and the international consultancy mascontour. The findings shed light on how destinations across continents assess climate risks, which adaptation measures are being put in place, and where the main barriers and needs for support remain. The session will discover what it really takes for tourism to weather the climate challenge – and explore whether the sector is ready to move from risk to resilience.
Moderator:
Matthias Beyer
Managing Director
Mascontour
Keynote Speaker:
Thomas Frommhold
Senior Consultant
Mascontour
Panel:
Jeremy Sampson
CEO
Travel Foundation
Dr. Ana Tripkovic Markovic
Vice-President and Managing Director
European Travel Commission (ETC) / National Tourism Organisation of Montenegro
Dona Regis-Prosper
Secretary-General and CEO
Caribbean Tourism Organization
Prof. Dr. Stefan Gössling
Professor
School of Business and Economics, Linnaeus University










