Uploaded March 2026 | Updated September 2026, 2 weeks ago
How can destinations achieve growth without losing their soul? This deep dive explores how regions across Europe are reshaping tourism around balance between visitors and residents, economy and ecology, global reach and local roots. From Austria’s Living Space Concet to Palma des Mallorca’s approach to harmonising tradition, culture and tourism in balance, and the German village of Bad Hindelang, a UN Tourism “Best Tourism Village” awardee, the session showcases practical approaches to sustainable, community-driven destination development. The speakers share how cultural identity, local participation, and strategic storytelling can transform tourism into a force for a sustainable harmony between residents and guests.
Moderator:
Dirk Rogl
Managing Director
Travel Commerce GmbH
Speaker:
Florian Größwang
Innovation Ecosystem Builder
TourCert Austria
Maximilian Hillmeier
Tourism Director
Bad Hindelang
Dr. Sabine Rödel
Mayor
Bad Hindelang
Pedro Homar Oliver
Managing Director
Fundación Turismo Palma de Mallorca 365
How can destinations achieve growth without losing their soul? This deep dive explores how regions across Europe are reshaping tourism around balance between visitors and residents, economy and ecology, global reach and local roots. From Austria’s Living Space Concet to Palma des Mallorca’s approach to harmonising tradition, culture and tourism in balance, and the German village of Bad Hindelang, a UN Tourism “Best Tourism Village” awardee, the session showcases practical approaches to sustainable, community-driven destination development. The speakers share how cultural identity, local participation, and strategic storytelling can transform tourism into a force for a sustainable harmony between residents and guests.
Moderator:
Dirk Rogl
Managing Director
Travel Commerce GmbH
Speaker:
Florian Größwang
Innovation Ecosystem Builder
TourCert Austria
Maximilian Hillmeier
Tourism Director
Bad Hindelang
Dr. Sabine Rödel
Mayor
Bad Hindelang
Pedro Homar Oliver
Managing Director
Fundación Turismo Palma de Mallorca 365
