Uploaded March 2026 | Updated September 2026, 2 weeks ago

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GDSs, bedbanks, direct connects or marketplaces - a false choice? This session challenges the either/or debate and explores why orchestrating all sources is the real path forward for distribution. A thought provoking look at the next phase of hotel distribution and how orchestration can bridge competing models, simplify technology, and bring sellers and hotels back to one connected view. #Hospitality #Hotel Technology #distribution #hotel #transformation

Speaker:
Mirja Sickel