Uploaded December 2025 | Updated September 2026, 2 weeks ago
The Covid-19 pandemic was a turning point for global tourism. In this video, David Ruetz, Senior Vice President at Messe Berlin, shares key insights into how the crisis reshaped travel, business models, and long-term industry trends.
From shifting traveller expectations to the rise of digital solutions and a renewed focus on sustainability, the pandemic accelerated change across every segment of the tourism ecosystem. This video highlights what the industry has learned, which trends will define the future, and why ITB Berlin continues to be the leading global platform for travel professionals.
In this video, you will learn:
- How Covid-19 transformed leisure and business travel
- Long-term trends in tourism after the pandemic
- How safety, digitalization, and sustainability became essential
- Why ITB Berlin remains the most important hub for the global travel industry
Covid-19 tourism impact I travel industry trends I post-pandemic travel I ITB Berlin I global tourism insights I future of travel I tourism recovery I travel behaviour change
👉 Subscribe for more expert insights on global tourism.
👉 Follow ITB Berlin on LinkedIn for updates on ITB Berlin 2026 and industry developments.
The Covid-19 pandemic was a turning point for global tourism. In this video, David Ruetz, Senior Vice President at Messe Berlin, shares key insights into how the crisis reshaped travel, business models, and long-term industry trends.
From shifting traveller expectations to the rise of digital solutions and a renewed focus on sustainability, the pandemic accelerated change across every segment of the tourism ecosystem. This video highlights what the industry has learned, which trends will define the future, and why ITB Berlin continues to be the leading global platform for travel professionals.
In this video, you will learn:
- How Covid-19 transformed leisure and business travel
- Long-term trends in tourism after the pandemic
- How safety, digitalization, and sustainability became essential
- Why ITB Berlin remains the most important hub for the global travel industry
Covid-19 tourism impact I travel industry trends I post-pandemic travel I ITB Berlin I global tourism insights I future of travel I tourism recovery I travel behaviour change
👉 Subscribe for more expert insights on global tourism.
👉 Follow ITB Berlin on LinkedIn for updates on ITB Berlin 2026 and industry developments.
