Uploaded August 2025 | Updated September 2026, 2 weeks ago

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How is one of the world’s leading travel groups using artificial intelligence to drive digital transformation?

In this exclusive interview, Pieter Jordaan, Chief Information Officer of TUI Group, shares his perspective on how AI is being implemented across the company—and why moving fast and testing early is essential.

We discuss TUI’s hands-on approach to integrating AI, why small-scale experimentation matters, and how AI is reshaping the future of digitalization in the travel sector. Pieter also explains why adopting AI is no longer optional but a critical, time-sensitive task for companies aiming to stay ahead.

🎤 This interview was recorded live at ITB Berlin 2025.

#AI #DigitalTransformation #TUIGroup #TravelTech #ITBBerlin #ITB2025 #PieterJordaan #FutureOfTravel #Innovation #ArtificialIntelligence