Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Using practice-based cooperation formats, the session illustrates how product diversification, market access and enterprise upgrading can accelerate structural change and create new opportunities for tourism providers. It highlights how bilateral cooperation and innovative partnership modalities such as the Import Promotion Desk or partnerships between German and local business associations complement one another in enabling tourism markets to develop more inclusive and future-oriented business models – ultimately benefiting both the German tourism economy and the tourism economies of its partner countries. #Transformation #Sustainability #Stakeholders #Community #destinations

Moderator:
Anna-Lisa Zug

Interview guests:
Volker Adams
Ahmed Bettaïeb
Jose Froehling
Chafi Mrouki
Sherzod Norbekov
Tanja Rochus
Marius Thümmrich