Uploaded March 2026 | Updated September 2026, 2 weeks ago

---

TikTok has evolved far beyond pure entertainment – it is now a critical performance channel for the hospitality industry. Join TikTok and a&o Hostels as we unveil the strategy behind the winner of the TikTok Ad Award 2025 in the ‘Greatest Performance’ category.

Using the successful ‘Where to go’ campaign as a case study, we will demonstrate how a&o impressively exceeded their targets by combining native creative solutions with hard-hitting performance products. The results speak for themselves: 30 million impressions, a massive 10% increase in direct website traffic, and – most notably – 1.6 million users who encountered the brand for the very first time.

In this session, you will learn:
How to craft creatives that not only entertain but also convert.
How to leverage TikTok’s performance tools to drive real business impact.
Why TikTok is the key to unlocking new audiences in the travel segment.
Why TikTok is essential part of an LLM driven world. #Social Media #Hotel Technology #Hotel #Technology #Distribution

Speaker:
Bengt Graper
Thomas Hertkorn