Uploaded March 2026 | Updated September 2026, 2 weeks ago
Artificial intelligence is becoming a defining force in travel, reshaping how trips are discovered, planned, booked, and experienced. In this opening outlook, Phocuswright’s SVP of Content Mitra Sorrells frames how AI is already transforming the industry at scale and what comes next. From intelligent decision support and real-time personalization to new forms of distribution and interaction, the session sets the foundation for AI’s shift from experimentation to infrastructure and the context for the strategic debates that will follow across the program.
Speaker:
Mitra Sorrells
SVP Content
Phocuswright
Artificial intelligence is becoming a defining force in travel, reshaping how trips are discovered, planned, booked, and experienced. In this opening outlook, Phocuswright’s SVP of Content Mitra Sorrells frames how AI is already transforming the industry at scale and what comes next. From intelligent decision support and real-time personalization to new forms of distribution and interaction, the session sets the foundation for AI’s shift from experimentation to infrastructure and the context for the strategic debates that will follow across the program.
Speaker:
Mitra Sorrells
SVP Content
Phocuswright
