Uploaded March 2026 | Updated September 2026, 2 weeks ago
At ITB Berlin’s 60th edition, Kathrin Anselm, General Manager of Airbnb for Central Europe, shares how travel demand is shifting beyond city breaks toward rural and nature destinations.
With 60% of Airbnb bookings now outside major cities and strong growth driven by Gen Z travellers, she highlights the opportunity to spread tourism beyond traditional hotspots while creating real economic impact for local communities.
The conversation also explores how platforms like Airbnb are helping reshape travel patterns and why industry collaboration at ITB Berlin matters more than ever. 🌍✈️
At ITB Berlin’s 60th edition, Kathrin Anselm, General Manager of Airbnb for Central Europe, shares how travel demand is shifting beyond city breaks toward rural and nature destinations.
With 60% of Airbnb bookings now outside major cities and strong growth driven by Gen Z travellers, she highlights the opportunity to spread tourism beyond traditional hotspots while creating real economic impact for local communities.
The conversation also explores how platforms like Airbnb are helping reshape travel patterns and why industry collaboration at ITB Berlin matters more than ever. 🌍✈️
