Uploaded December 2023 | Updated September 2026, 7 hours ago
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As a Catholic communicator, you need to spend your budget wisely. But how do you know the return on investment of a video outreach?
What you need are measurable KPI’s - Key Performance Indicators. These are concrete numbers. So your goal may be to increase your school’s enrollment, but your KPI would be to have 2,000 video views among local parents, aged 25-45. 2,000 video views is a measurable number, one that you can track - for free! - using the tools on any video hosting platform.
Then, you need to determine what that KPI would be worth to your organization. On average, maybe 1 in 100 people who know about you make an inquiry, and maybe 1 in 10 inquiries ultimately enroll an average of 2 kids. So your video generated 4 new enrollments - excellent work! Your ROI is 4 times your school’s tuition.
So what’s a good KPI? To measure an awareness-based goal, try tracking video views, average view duration, or engagement. This will tell you if people are watching your video, sticking with it, and acting on the information. If you want to measure an action-based goal, track the click through rate and the conversion rate. These will tell you how many people were inspired to take action after your video.
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Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/dyfmdde
____
As a Catholic communicator, you need to spend your budget wisely. But how do you know the return on investment of a video outreach?
What you need are measurable KPI’s - Key Performance Indicators. These are concrete numbers. So your goal may be to increase your school’s enrollment, but your KPI would be to have 2,000 video views among local parents, aged 25-45. 2,000 video views is a measurable number, one that you can track - for free! - using the tools on any video hosting platform.
Then, you need to determine what that KPI would be worth to your organization. On average, maybe 1 in 100 people who know about you make an inquiry, and maybe 1 in 10 inquiries ultimately enroll an average of 2 kids. So your video generated 4 new enrollments - excellent work! Your ROI is 4 times your school’s tuition.
So what’s a good KPI? To measure an awareness-based goal, try tracking video views, average view duration, or engagement. This will tell you if people are watching your video, sticking with it, and acting on the information. If you want to measure an action-based goal, track the click through rate and the conversion rate. These will tell you how many people were inspired to take action after your video.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/dyfmdde
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
