Uploaded September 2024 | Updated September 2026, 5 hours ago
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The board of directors or leadership of your nonprofit has a lot of projects that they want to do, with not enough time or resources to go around. So to get them to greenlight a video project, you have to make it stand out.
Lead with results. Tell them, in concrete numbers, what effect a video would have on your mission. Grab some stunning statistics, like the fact that 96% of people expect you to have a video on your website, or that 92% of marketers said that video had a positive return on investment.
Next, help them picture it. Show some examples that are similar to the video you would like to create. Explain a few of your ideas and potential topics.
Finally, include a proposal or two from professional video companies. This will help them understand what it will take to get those results.
They will likely have some questions for you, like timeline and review process, so be ready for those. But by leading with results you can almost guarantee a greenlight on your proposal.
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► SUBSCRIBE TO HUNDREDFOLD VIDEO
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/kdgjn43
____
The board of directors or leadership of your nonprofit has a lot of projects that they want to do, with not enough time or resources to go around. So to get them to greenlight a video project, you have to make it stand out.
Lead with results. Tell them, in concrete numbers, what effect a video would have on your mission. Grab some stunning statistics, like the fact that 96% of people expect you to have a video on your website, or that 92% of marketers said that video had a positive return on investment.
Next, help them picture it. Show some examples that are similar to the video you would like to create. Explain a few of your ideas and potential topics.
Finally, include a proposal or two from professional video companies. This will help them understand what it will take to get those results.
They will likely have some questions for you, like timeline and review process, so be ready for those. But by leading with results you can almost guarantee a greenlight on your proposal.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/kdgjn43
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
