Uploaded May 2023 | Updated September 2026, 6 hours ago
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We want our videos to really advance our client’s mission, which means, we need to brainstorm content that will really resonate with their audience.
So how do we come up with ideas for high-impact videos?
We start by pinpointing the client’s goals. Specifically, who they want to reach, and what they want them to do.
The “who” will serve as the guiding inspiration for all our ideas, so this has to be really specific. Not just age and demographics, but what are their hopes and fears, dreams and struggles? This helps define how the content will unfold. Will the audience be more moved by something more factual, or something more based on emotions?
The second part of the equation, “what you want them to do” determines the exact content that will be in the video. What needs to be covered or said in order to get the audience to take that action? Do they need statistics, testimonials, instructions, etc?
With those two pieces of information, ideas come easily. And those ideas are guaranteed to effectively advance our client’s mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Subscribe to our newsletter for more marketing tips! https://rb.gy/qh1q4
____
We want our videos to really advance our client’s mission, which means, we need to brainstorm content that will really resonate with their audience.
So how do we come up with ideas for high-impact videos?
We start by pinpointing the client’s goals. Specifically, who they want to reach, and what they want them to do.
The “who” will serve as the guiding inspiration for all our ideas, so this has to be really specific. Not just age and demographics, but what are their hopes and fears, dreams and struggles? This helps define how the content will unfold. Will the audience be more moved by something more factual, or something more based on emotions?
The second part of the equation, “what you want them to do” determines the exact content that will be in the video. What needs to be covered or said in order to get the audience to take that action? Do they need statistics, testimonials, instructions, etc?
With those two pieces of information, ideas come easily. And those ideas are guaranteed to effectively advance our client’s mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
