Uploaded October 2024 | Updated September 2026, 8 hours ago
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Editing seems to be the kryptonite of communication professionals – they’re all ready to make an impactful video and then, when it comes to actually putting it together, they head for the hills.
There are a million videos about editing techniques. Strategy is more important.
Your video absolutely, positively needs to start with a hook or it will never be watched. So when you’re putting it together, take the most interesting, most important, most impactful snippet and put it at the front of the video. Get the viewer’s attention instantly.
Okay. Now ignore the center of the video for a second.
Go to the end of your video edit. The video needs to end with a bang or your viewers won’t take action. So take your second-most interesting, second-most important, second-most impactful snippet and put it at the end of the video.
Great! Now you have your bookends. Craft the center of the video to connect the beginning with the end. And voila! Your edit is done.
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/bdux5lc
____
Editing seems to be the kryptonite of communication professionals – they’re all ready to make an impactful video and then, when it comes to actually putting it together, they head for the hills.
There are a million videos about editing techniques. Strategy is more important.
Your video absolutely, positively needs to start with a hook or it will never be watched. So when you’re putting it together, take the most interesting, most important, most impactful snippet and put it at the front of the video. Get the viewer’s attention instantly.
Okay. Now ignore the center of the video for a second.
Go to the end of your video edit. The video needs to end with a bang or your viewers won’t take action. So take your second-most interesting, second-most important, second-most impactful snippet and put it at the end of the video.
Great! Now you have your bookends. Craft the center of the video to connect the beginning with the end. And voila! Your edit is done.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/bdux5lc
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
