Uploaded August 2024 | Updated September 2026, 18 hours ago
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96% of visitors expect to find a video on your website. So you’re ready to create a video for your Catholic nonprofit, but what should you make?
A jazzy Tik Tok short? An animated explainer? Short or long? Narrator, or an interview?
All those types have different strengths. So it’s most important to match your video type to your audience and your goal.
Who do you want to reach with this video? Do they know about you? What type of media do they usually consume?
Then, what do you want them to do? To attend on Sunday? To donate? To talk to your vocation director?
Based on these answers, select your video type.
Interviews are best to drum up emotion and deeply connect with your audience. Narrated videos provide great overviews and educational content. Animation is great for complex ideas. High-energy shorts like on Tik Tok are great to display your personality and make you seem approachable.
Finally, determine the video’s length by how invested your audience is. If they don’t know you and you’re catching them in the news feed, keep it under 60 seconds. If they are a member and deeply invested in your mission, opt for a longer video.
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► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/e17se3d
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/e17se3d
____
96% of visitors expect to find a video on your website. So you’re ready to create a video for your Catholic nonprofit, but what should you make?
A jazzy Tik Tok short? An animated explainer? Short or long? Narrator, or an interview?
All those types have different strengths. So it’s most important to match your video type to your audience and your goal.
Who do you want to reach with this video? Do they know about you? What type of media do they usually consume?
Then, what do you want them to do? To attend on Sunday? To donate? To talk to your vocation director?
Based on these answers, select your video type.
Interviews are best to drum up emotion and deeply connect with your audience. Narrated videos provide great overviews and educational content. Animation is great for complex ideas. High-energy shorts like on Tik Tok are great to display your personality and make you seem approachable.
Finally, determine the video’s length by how invested your audience is. If they don’t know you and you’re catching them in the news feed, keep it under 60 seconds. If they are a member and deeply invested in your mission, opt for a longer video.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/e17se3d
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
